Strategy + vision
Campaign
Social
Jed Foundation
The Jed Foundation protects emotional health by giving teens the tools to navigate their feelings. This campaign focused on breaking the silence around mental health, creating a safe, unbranded space for young adults to express their internal world and start life-saving conversations with their peers.
Agency: Ogilvy + Mather
Creative Partners: Maureen Kennedy, Alex Cho
CAMPAIGN + SOCIAL
Unbranded site experience included a table of emotions based on the periodic table of elements. Users were able to upload a photo and add add virtual stickers to represent their feelings, then share on Facebook.
