I am an independent creative director bringing big-agency rigor and deep, collaborative partnership to purpose-driven organizations and non-profits. My strength lies in understanding your business and goals, translating your biggest needs into the right solutions, and helping you prioritize what to build first. From digital experiences and identity systems to targeted marketing tactics, I unify your ideas into a single, high-performing presence. Because a great purpose only succeeds when it is backed by ideas that work and design that performs.
Approach + process
Services + deliverables
BRANDING + MARKETING
Your brand is the bridge between what you do and why it matters. I create identities and messaging people want to engage with, so your mission isn't just a statement, but the reason you succeed.
Strategy + positioning
Identity + messaging
Campaigns
Visual design
Print + email
WEBSITE + PRODUCT DESIGN
Behind every digital experience that works is a deep understanding of the people using it. I design websites and products that meet your audience where they are, make it easy to engage and give them a reason to keep coming back.
Product strategy
UX audit
Website + product design
Design engineering
Systems
ON-DEMAND LEADERSHIP
I work with founders and teams as a fractional creative director, stepping in to lead the work, mentor teams, and move critical projects forward without the full-time commitment.
Goals + strategy
Talent development
Oversight + critique
Process + standards
Got a project or just exploring?
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My background
For more than twenty years I’ve led design and UX for organizations including Showtime Networks, Ogilvy & Mather, Havas, and The Points Guy. My work has ranged from national campaigns and brand launches to digital products and large-scale content platforms, partnering with both global brands and early-stage teams at moments of growth or change. I also mentor working creatives — helping them grow their craft, navigate their careers, and build practices they're proud of.
Today, much of my focus centers on food systems, community building, and rural economic growth — the spaces where strong creative has the most to contribute and is often the most underserved.
I live in the farm-y part of the Hudson Valley with my husband and one very opinionated dog, Charlotte. When I’m not working you can usually find me growing a lot of vegetables, cooking for friends, or out seeing live music.
