Brand
Marketing
The Points Guy
Some of the most exciting work at TPG came from building brand moments that opened doors. The TPG Awards celebrated brands delivering best-in-class travel experiences. The 15th Anniversary Timeline turned TPG's history into an elevated, sponsor-worthy experience. And our annual Travel Trends Report gave partners a data-driven reason to show up — each one a high-value asset designed to spark new partnership conversations.
Internal Agency: TPG Creative
Role: Director of Creative
TPG Awards
The TPG Awards recognized the credit cards, airlines, and hotels delivering the best experiences for award travelers — and quickly became one of the brand's most valuable franchises. I led the creative team on branding and design, bringing the program to life across both in-person events and online experiences. Beyond celebrating the best in travel, the Awards created a compelling sponsorship opportunity, giving partners a prestigious, high-visibility platform to reach TPG's highly engaged audience.
15th anniversary timeline
The TPG 15th Anniversary Timeline was a celebration of how far the brand had come — from a scrappy points blog to one of the most trusted names in travel. I led the creative team in designing an interactive, scrollable experience that brought key milestones to life. Sponsored by Capital One, it transformed a brand milestone into a premium partnership moment that delivered value for both audiences.
Travel Trends Report
The TPG Travel Trends Report was our annual editorial tent pole — a showcase of the insights, data, and expertise that set TPG apart. I led the creative team in producing a polished, high-impact experience that gave readers a compelling window into where travel was headed. Like the Awards, it doubled as a powerful sponsorship vehicle, giving partners a premium, brand-safe environment aligned with TPG's most engaged audience.
